Customer Relationship Management Plan FINAL COPY 11.docx -...

Running head: CUSTOMER RELATIONSHIP MANAGEMENT PLAN
1
Customer Relationship Management Plan
Student’s Name
Institutional Affiliation

CUSTOMER RELATIONSHIP MANAGEMENT PLAN 2
Customer Relationship Management Plan
Synopsis of the problems
Good customer relations are vital for any organization aiming to thrive in a competitive
market. International Waters, Inc. (IW) has low customer returns as well as their clients failing to
recommend the organization to their friends implying poor customer relationship management
strategies in place. Customer demands are poorly addressed, and they end up leaving with
complaints about their stay in the restaurant. As customers leave with dissatisfaction, the less
likely, they will fail to recommend the organization to others, and this emerges as the reason for
most clients to be arising from social media marketing. The customer care team and personnel
are unable to ensure customer satisfaction as they engage in conversation. The organization itself
has failed to manage issues concerning customer satisfaction, which has eventually led to more
customer complaints arising to the kind of services offered in the organization (Padilla-Melénde
& Garrido-Moreno, 2014). IW Inc. needs to come up with customer relationship management
strategies that could ensure customer satisfaction, which will lead to more returns of the client
and cause them to recommend their friends to visit their organization.
SMART Goals
The problem of poor customer relationships can be solved by understanding both the
customer and the organization's goals. The needs of customers should be analyzed and kept into
consideration at all times to ensure their satisfaction. IW Inc. should come up with better