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Unformatted text preview: Ques3: Assumptions needed to cover broad macro-economic, competitive, distribution and production issues. Also, if you were proposing a certain strategy you had to point out the assumptions inherent in that strategy. Ques4: a well thought out one year time-line that addressed promotion, distribution and was consistent with your recommendations scored well. Not: I penalized students who based their strategy around Asia. You were told not look into that. Also, please stick to the format provided. I will deduct points next time for small fonts or space saving formats. Also remember to turn on the spell and grammar check in MS Word....
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- Fall '07