T-1.8.1_v3
Details of Assessment
Term and Year
4, 2019
Time allowed
7 Weeks
Assessment No
1
Assessment Weighting
100%
Assessment Type
e-Marketing Plan
Due Date
Week 7
Room
611
Details of Subject
Qualification
BSB51918 Diploma of Leadership and Management
Subject Name
Marketing
Details of Unit(s) of competency
Unit Code (s)
and
Names
BSBMKG510 Plan E-Marketing Communications
Details of Student
Student Name
College
Student ID
Student Declaration:
I declare that the work submitted
is my own and has not been copied or plagiarised from
any person or source. I acknowledge that I understand
the requirements to complete the assessment tasks. I am
also aware of my right to appeal. The feedback session
schedule and reassessment procedure were explained to
Student’s
Signature: ____________________
Date:
_____/_____/_________
Details of Assessor
Assessor’s Name
NADIA CHOWDHURY
/
ALI KAUSER
Assessment Outcome
Assessment
Result
Competent
Not Yet Competent
Marks
/100
Feedback to Student
Progressive feedback to students, identifying gaps in competency and comments on positive
improvements:
Assessor Declaration:
I declare that I have
conducted a fair, valid, reliable and flexible
assessment with this student.
Student attended the feedback session.
Student did not attend the feedback session.
Assessor’s
Signature: ___________________
Date:
_____/_____/________
Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019
Page 1
T-1.8.1_v3
Purpose of the Assessment
The purpose of this assessment is to assess the student in the
following learning outcomes:
Competent
(C)
Not Yet
Competent
(NYC)
1.1 In consultation with relevant personnel, determine electronic
marketing (e-marketing) purpose and objectives reflecting organisation’s
strategy, direction and values
1.2 Develop an e-marketing strategy or plan that addresses aims and
targets of organisation’s existing business or marketing plan, and is
consistent with organisational and budgetary requirements
1.3 Develop a value proposition for e-marketing strategy or plan
1.4 Identify, cost and detail e-marketing tools for the organisation and its
products and services in the e-marketing strategy or plan
1.5 Identify and incorporate e-marketing approaches, tools and strategies
to reach target market and achieve objectives
1.6 Ensure e-marketing strategy or plan includes an action plan,
schedule and budget estimates for developing and implementing e-
marketing strategies
1.7 Ensure e-marketing strategy or plan includes effectiveness measures
and meets legal and ethical requirements
2.1 Evaluate website marketing objectives to ensure they are consistent
with e-marketing strategy or plan, and modify if required
2.2 Establish strategies for evaluation of website as a marketing tool
2.3 Evaluate website design according to e-marketing strategy, to ensure
the design projects required image of the organisation, and conveys
features and benefits of products or services; recommend modifications
if required
2.4 Evaluate website data recording, contacts and feedback mechanisms
as part of website evaluation
2.5 Develop website marketing strategy in accordance with, and for
inclusion in, e-marketing strategy or plan
2.6 Integrate website marketing strategy into overall e-marketing
