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T-1.8.1_v3Details of AssessmentTerm and Year4, 2019Time allowed7 WeeksAssessment No1Assessment Weighting100%Assessment Typee-Marketing PlanDue DateWeek 7Room611Details of SubjectQualificationBSB51918 Diploma of Leadership and ManagementSubject NameMarketingDetails of Unit(s) of competencyUnit Code (s) and NamesBSBMKG510 Plan E-Marketing Communications Details of StudentStudent NameCollegeStudent IDStudent Declaration:I declare that the work submitted is my own and has not been copied or plagiarised from any person or source. I acknowledge that I understand the requirements to complete the assessment tasks. I am also aware of my right to appeal. The feedback session schedule and reassessment procedure were explained to Student’sSignature: ____________________Date: _____/_____/_________Details of AssessorAssessor’s NameNADIA CHOWDHURY / ALI KAUSERAssessment OutcomeAssessment ResultCompetent Not Yet CompetentMarks/100Feedback to StudentProgressive feedback to students, identifying gaps in competency and comments on positive improvements:Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student.Student attended the feedback session.Student did not attend the feedback session.Assessor’s Signature: ___________________Date: _____/_____/________Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 1
T-1.8.1_v3Purpose of the AssessmentThe purpose of this assessment is to assess the student in the following learning outcomes:Competent(C)Not Yet Competent(NYC)1.1 In consultation with relevant personnel, determine electronic marketing (e-marketing) purpose and objectives reflecting organisation’sstrategy, direction and values1.2 Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements1.3 Develop a value proposition for e-marketing strategy or plan1.4 Identify, cost and detail e-marketing tools for the organisation and itsproducts and services in the e-marketing strategy or plan1.5 Identify and incorporate e-marketing approaches, tools and strategiesto reach target market and achieve objectives1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies1.7 Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements2.1 Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required2.2 Establish strategies for evaluation of website as a marketing tool2.3 Evaluate website design according to e-marketing strategy, to ensurethe design projects required image of the organisation, and conveys features and benefits of products or services; recommend modificationsif required2.4 Evaluate website data recording, contacts and feedback mechanismsas part of website evaluation2.5 Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan2.6 Integrate website marketing strategy into overall e-marketing