Management Cockpit Managing companies effectively and efficiently based on relevant information June 2012
2_Management Cockpit "There are a growing number of people who are no longer informed due to the excess of information." Rudolf Augstein (*1923), German journalist, editor of "Der Spiegel"
Management Cockpit_3 Proposals on the subject of the Management Cockpit 1 Reliable management information is an indispensable necessity for effective and efficient management of companies 3 This type of management model can only be developed and then rolled out top-down - taking management requirements into account and in line with best practices 2 In times of increasing complexity and growing data quantities, management information has to be filtered out and used to develop an integrated management model 4 A management model based on the Management Cockpit has to be applied pragmatically and in a user-friendly manner - new technologies offer new options 5 When applied and deployed stringently and consistently, the goetzpartners Management Cockpit is the ideal tool for managing companies Source: goetzpartners, 2w media
4_Management Cockpit Paradigm shift In many companies a paradigm shift is required to develop the historically evolved reporting system further and create a KPI-based management instrument Source: goetzpartners, 2w media • Large number of different departmental reports - often blurred in terms of interfaces with matrix organisations • Lack of a universal KPI system • Varied data sources • Manual and decentralized reporting (Excel lists, PowerPoint presentations) • Focus on historical data - lack of projections and risk assessments Typical reporting system • Establish a consistent reporting logic • Build a consistent data model • Focus on management-related information • Develop risk and projection models • Implement a user-friendly online platform which is available at all times goetzpartners Management Cockpit
Management Cockpit_5 goetzpartners approach (1/2) The goetzpartners Management Cockpit is based on the management information required in the future rather than the data available today Source: goetzpartners, 2w media • Consistently embed as a binding reporting system • Cascade KPI along line organization Universally binding • Set up project team to develop reporting logic • Centrally define information and management requirements • Closely involve managing directors/board Top-down approach • Use KPI for staff leadership • Develop measures in case of goal deviations Use as management instrument • Web-based implementation • User-friendly application design User-friendly implementation Picture Picture Picture
6_Management Cockpit goetzpartners approach (2/2) Driver trees can be used to develop a consistent KPI system Source: goetzpartners, 2w media Sales GK, PK, CA, NCN  Costs per production center Sales Correction values PM costs Sales new products  Production center costs  (e.g. technology) + Sales Ø existing products EBIT Corporate center
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- Fall '18