2012_goetzpartners_Management_Cockpit_ENG.pdf - Management...

Management Cockpit
Managing companies effectively and efficiently based on relevant information
June 2012

2_Management Cockpit
"There are a growing number of people who are no
longer informed due to the excess of information."
Rudolf Augstein (*1923), German journalist, editor of "Der Spiegel"

Management Cockpit_3
Proposals on the subject of the Management Cockpit
1
Reliable management information is an indispensable necessity for effective and efficient
management of companies
3
This type of management model can only be developed and then rolled out top-down - taking
management requirements into account and in line with best practices
2
In times of increasing complexity and growing data quantities, management information has to be
filtered out and used to develop an integrated management model
4
A management model based on the Management Cockpit has to be applied pragmatically and in a
user-friendly manner - new technologies offer new options
5
When applied and deployed stringently and consistently, the goetzpartners Management Cockpit
is the ideal tool for managing companies
Source: goetzpartners, 2w media

4_Management Cockpit
Paradigm shift
In many companies a paradigm shift is required to develop the historically evolved reporting system
further and create a KPI-based management instrument
Source: goetzpartners, 2w media
• Large number of different departmental reports - often
blurred in terms of interfaces with matrix organisations
• Lack of a universal KPI system
• Varied data sources
• Manual and decentralized reporting (Excel lists, PowerPoint
presentations)
• Focus on historical data - lack of projections and risk
assessments
Typical reporting system
• Establish a consistent reporting logic
• Build a consistent data model
• Focus on management-related information
• Develop risk and projection models
• Implement a user-friendly online platform which is
available at all times
goetzpartners Management Cockpit

Management Cockpit_5
goetzpartners approach (1/2)
The goetzpartners Management Cockpit is based on the management information required in the
future rather than the data available today
Source: goetzpartners, 2w media
• Consistently embed as a
binding reporting system
• Cascade KPI along line
organization
Universally binding
• Set up project team to
develop reporting logic
• Centrally define information
and management
requirements
• Closely involve managing
directors/board
Top-down approach
• Use KPI for staff leadership
• Develop measures in case of
goal deviations
Use as management
instrument
• Web-based implementation
• User-friendly application design
User-friendly implementation
Picture Picture
Picture

6_Management Cockpit
goetzpartners approach (2/2)
Driver trees can be used to develop a consistent KPI system
Source: goetzpartners, 2w media
Sales GK, PK, CA,
NCN
[1]
Costs per
production center
Sales
Correction
values
PM costs
Sales
new products [7]
Production center
costs [5]
(e.g. technology)
+
Sales Ø existing
products
EBIT
Corporate center