eco conclusion.docx - 4.0 CONCLUSION In conclusion market...

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4.0 CONCLUSION In conclusion, market structure refers to the nature and degree competition in the market for goods and services. Through this, there are four basic types of market structures which are perfect competition, monopolistic competition, oligopoly, and monopoly. As a result, we have decided to make an assignment to find the market structure of the Hup Seng Indrustries Berhad which is monopolistic competition.. Hup Seng Industries Berhad is a Malaysia based company engaged in the business of manufacturing biscuits. Principally, it is involved in the production and sale of biscuits and confectionery food items as well as beverages. The company is considered as the monopolistic competition idea because it was builds from the several assumptions which are all firms maximize profits , there is free entry and exit to the market , firms sell differentiated products, consumers may prefer one product over the other. However, for data collection method that used in this assessment is data review and statement of comprehensive income. Data review is an activity through which the correctness conditions of the data are verified. While, is one of the five financial statements required in a complete set of financial statements for distribution outside of a corporation. For the total revenue analysis, the total revenue of Hup Seng Industries Berhad increases of 9.40% from year 2014 to year 2015, which is the total revenue of RM 262,217,996 in year 2014 and the the total revenue increase to RM 286,860,291 in year 2015. The total revenue increase about RM 24,642,295. The reason that increase

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