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RUNNING HEADER: Unit Two Assign1Unit Two AssignmentLateia FreemanPurdue University
RUNNING HEADER: Unit Two Assign2Edible Arrangements crates edible fruit baskets, fresh fruit arrangements and gourmet chocolate dipped fruit to order. Their headquarters are currently located within Atlanta, Georgia. Edible Arrangements’ mission is simply To WOW You! (Edible Arrangements, 2019). When then prior marketing manager developed Edible Arrangement’s advertising campaign before the marketing strategy, Edible Arrangement’s was exposed to negative financial outcomes. As advertising must support a marketing strategy of which properly identifies marketsegmenting, pricing, benchmarking, and competition.In preparation for the CEO of Edible Arrangement, this marketing presentation is a strategy to increase consumer and business-to-business profits. The goal is to increase both consumer and business-to-business sales by 5% over the next year. The source of information identifying increased sales will be derived from each market region. The expected 5% sales increase, and related goals will be achieved based upon a new marketing approach towards non-traditional holidays to introduce diverse purpose of purchases for consumers. The goals and sales increase are expected to be achievable as the company will implement staff incentive

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Term
Summer
Professor
N/A
Tags
Marketing, Edible Arrangements

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