Content Marketing Assessment 1.pptx - SOCIAL MEDIA COLLEGE Project template 10118NAT Diploma of Social Media Marketing SMMBCM501A Plan Implement and

Content Marketing Assessment 1.pptx - SOCIAL MEDIA COLLEGE...

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Project template10118NAT Diploma of Social Media MarketingSMMBCM501A Plan, Implement and Manage Blog and Content Marketing Unit 1Assessment Task 1 SOCIAL MEDIA COLLEGE
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3Assessment Task 1CONTENT MARKETING STRATEGY & IMPLEMENTATION{Preserve Clothing}{Julia Meda}{25/11/2019}CONTENTS:STAGE 1. Research & Business Overview1.1 Business Overview1.2 Marketing Opportunities1.3 Content Audit1.4 SEO Audit1.5 Content Constraints1.6 Blog & Content Marketing TrendsSTAGE 2. Content Marketing Strategy2.1 Brainstorm Content Topics2.2 Blog & Content Marketing Strategy2.3 Legal & Ethical Requirements
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© SOCIAL MEDIA COLLEGE1.1 BUSINESS OVERVIEWProvide an overview of your chosen organisation by answering the questions below:1.What is the name of the organisation?Preserve Clothing2.What products and/or services does the organisation offer?Sustainable Clothes and Accessories 3.Who are the organisation’s target customers?Young people and people who enjoys different, authentic and conceptual clothes.4.What are the main sales channels? Online, wholesale, retail, telesales, etc.We offer:-In store sales-Online sales which you can access via our instagram/facebook pages and via our website.5.Where is the organisation located? What geographies does the organisation operate in?-The company is located in Sydney and we have shops in some cities located in NSW.
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© SOCIAL MEDIA COLLEGE1.2 MARKETING OPPORTUNITIESDigital & Social Media Marketing ObjectivesSWOT AnalysisBlog & Content Marketing OpportunitiesQualitative marketing objective(s): promote and increase the practice of reusing material s in the fashion industryQuantitative marketing objective(s): Increase the number of costumers into sustainable practices Strengths: -Location: All of ours stores have a good location which will draw in visitors and downtown shoppers.
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