VALUE PROPOSITION OF SAMSUNG-1.docx - VALUE PROPOSITION OF...

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VALUE PROPOSITION OF SAMSUNG Product: Mobile Phone Value Proposition: A company’s value proposition is as important as a person’s soul. A company without a clear and singular is like an individual without energy and power. Value proposition is a marketing statement that a company uses to summarize how its product is different from the existing one & why a consumer should buy their product or use their service. A great value proposition convinces a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. Samsung Value Proposition: Samsung is the second biggest electronic manufacture company in the world. And it is because every product of Samsung creates a unique value to its targeted customer or consumers. Samsung slogan is “IMAGINE”. This indicates, “Imagine the amazing things we can build. " That's a pretty strong message for a company that already makes everything from refrigerators to smart phones to TVs.

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