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VALUE PROPOSITION OF SAMSUNGProduct: Mobile PhoneValue Proposition:A company’s value proposition is as important as a person’s soul. A company without a clear and singularis like an individual without energy and power. Value proposition is a marketing statement that a companyuses to summarize how its product is different from the existing one & why a consumer should buy theirproduct or use their service. A great value proposition convinces a potential consumer that one particularproduct or service will add more value or better solve a problem than other similarofferings.Samsung Value Proposition:Samsung is the second biggest electronic manufacture company in the world. And it is because everyproduct of Samsung creates a unique value to its targeted customer or consumers.Samsung slogan is “IMAGINE”. This indicates, “Imagine the amazing things we can build." That's apretty strong message for a company that already makes everything from refrigerators to smart phones toTVs.