Chapter 12 activity.docx - IDENTIFYING PRODUCT PLACEMENT Your assignment is to watch prime-time television Not a bad assignment right Watch at least two

Chapter 12 activity.docx - IDENTIFYING PRODUCT PLACEMENT...

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IDENTIFYING PRODUCT PLACEMENT Your assignment is to watch prime-time television. Not a bad assignment, right? Watch at least two hours of prime-time programming. Try to include one drama, one comedy, and one reality program. Watch closely and try to identify brand-name products that are featured. Record the name of the program and the television channel. Then analyze the effect of the product placement and whether the placement is positive or negative. Program Name Network Products Featured Is Placement Effect Positive or Negative? Why? Drama Rebelde Galavision Bonafiel (Water) I think it’s positive because it reminds us to drink water.
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Unformatted text preview: Garnier hair color Positive, since it shows how easy it is to change your hair color by yourself. Ruffles Potato Chips Positive, it made me crave some chips. Comedy Vecinos Galavision Ciel (water) Positive, I like that brand of water. Sabritas (chips) Positive, I made me want some chips Mexican Lottery I don’t think it was positive or negative. Reality Amazing Race CBS Travelocity Positive, as it tells you what a great site it is. Aero Mexico (airline) Positive, it gives you a different airline you might not have heard off Avianca (airline) Positive, it gives recognition to another airline....
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  • Spring '16
  • SheriLima

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