Project.doc - SWOT analysis of Company Background Key Facts All the components in this section should be found on the company’s website Name Founded

Project.doc - SWOT analysis of Company Background Key Facts...

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SWOT analysis of Company Background Key Facts All the components in this section should be found on the company’s website. Name Amazon Founded July 5, 1994 in Bellevue Washington Logo
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Industries served Online Retailer, Grocery, Entertainment Geographic areas served Worldwide Headquarters Seattle, Washington Current CEO Jeff Bezos Revenue $232,887 Billion (as of 2018) Employees More than 350,000.00 Main Competitors Walmart, Target, Hulu Summary of the company:
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Amazon is an online retailer that began by selling books online. It is now a billion-dollar multinational company that sells just about any product online from Books (physical and digital) to grocery. They offer next day shipping and have also expanded to producing their own entertainment with Amazon Prime. SWOT SWOT analysis Strengths Weaknesses Low Cost ( Pricing/ Competitive Environment ) Brand Name (Marketing) Customer Oriented ( Business environment ) Acquisitions Business model can be easily imitated. (Business Ethics) Almost no physical presence Shipping Costs ( Business Environment ) Fake Reviews Opportunities Threats Entertainment (Business Ethics) More physical stores (Business environment) Technology ( Business Environment ) Expansion Walmart ( Competitive Environment ) Federal Trade Commission (FTC) ( Business Ethics) Warehouse employee Treatment ( Business Ethics ) Cybersecurity ( Business Ethics ) Strengths
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  • Spring '16
  • SheriLima

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