SIMA (case study 5).docx - RESEARCH METHODOLOGY Quantitative and qualitative research methodologies are used to analyze participants perceptions

SIMA (case study 5).docx - RESEARCH METHODOLOGY...

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RESEARCH METHODOLOGY Quantitative and qualitative research methodologies are used to analyze participants' perceptions, attitudes and concerns about the potential for applying ECMA. There are many types of quantitative and qualitative studies, which are combined. According to this article, combining quantitative and qualitative methodology is stated that qualitative research help explication the quantitative results when quantitative research is difficult to explain for evaluating status about the level of ECMA application in Vietnamese brick production enterprises. Therefore, the qualitative questions related to the research objective are designed to help the study link the meaning of numbers in quantitative research to reality. QUALITATIVE METHODOLOGY There are two steps in qualitative methodology which are data collection and process and analyze data. In collection data, the qualitative data is collected by using in depth-interview method. There are 15 managers which is 4 directors, 3 deputy directors, 4 chief accountants and 4 environmental accountants were has been interviewed.
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  • Fall '14
  • dr.ian

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