White Paper Purpose Memo.docx - MEMO Date To Kathleen Lawson From Research Development Department Oakland Industries Inc Subject White Paper Purpose Our

White Paper Purpose Memo.docx - MEMO Date To Kathleen...

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MEMO Date: October 23, 2019 To: Kathleen Lawson From: Research & Development Department Oakland Industries Inc. Subject: White Paper Purpose Our research and development group, the OU Fixers, have a plan to improve the Lakeland Village Post by implementing a new strategy to their marketing and social networking department. Last Thursday, we met up with Bruce Keller, an Editor-in chief of this small newspaper company located in Michigan. He explained to us how his company is slowly gaining debt due to their troubles with marketing their daily newspaper website. With this disappointing information that was given to us, our research and development group will be creating a white paper explaining to Bruce Keller how he can help his company find the needed viewership through improved social networking. The purpose of the group meeting was to find a solution to the mounting costs and dwindling circulation The Lakeland Village Post was experiencing. First we found what issue could be the culprit of these current concerns. As a group, we decided that the web presence was not as influential in the community
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Unformatted text preview: as it could be. Therefore this lack of relationship between the community and the business created a scarcity of readers, dwindling sales and rising costs. The Lakeland Village Post has problems that can be resolved very easily with some help. Many newspaper companies need to change with the changing times and keep up with new trends. The internet is a big part of today's society. Our solution to this problem is to get the company to become more engaging and to get a bigger web presence. The current newspaper is not very interactive and entertaining so it does not attract many readers. They need to change that so they can attract more readers. They can either hire new journalist or learn the new and modern ways. A big web presence is crucial to being successful. Companies need to be connected with their audience/customers through the internet and social media. We hope we can help optimize the companies petitional and help them be successful. Sincerely, OU Fixers...
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  • Fall '18
  • SandraH.Pelfrey

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