amazon.docx - Amazon Case Analysis 1 Bezos once said “Amazon may break even or even lose money on the sale of its devices.” The company expects to

amazon.docx - Amazon Case Analysis 1 Bezos once said...

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Amazon Case Analysis 1. Bezos once said, “Amazon may break even or even lose money on the sale of its devices.” The company expects to recoup the money later through the sale of products, with a further boost from its annual Prime membership fee. Explain how this strategy shows Bezos as a systematic and intuitive thinker. Bezos does many things that show he is a systematic and intuitive thinker. He develops products prove their value to his customers while also doing it either at a lower price than his competitors or with unique features specific to his device or both. Releasing the Kindle was might have been a bit risky at the time when he was up against the Apple Ipad and the Nook from Barnes and Nobel but he did it and pulled out on top for the market on E readers. Having a Kindle myself, well having had several of them, they may not make as much on the front end due to the lower costs but with all the extras you can get the returns are enormous. He could see that starting with the basic E reader and slowly building to the ones they have now would be huge for the company. He can stay on top of
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