conclusion BRAND MANAGMENT.docx - CONCLUSION XSOLO's specific brand objective is to build brand image and equity reputation Brands are not just a


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CONCLUSION XSOLO's specific brand objective is to build brand, image and equity reputation. Brands are not just a collection of products and benefits, but also value shops that emanate from consciousness, loyalty, and personality and brand quality associations. While the general objective of all IMC programs is to raise brand awareness, sell and design unique product images in the customer's minds. To communicate with people and customers, we will advertise our product campaigns on TV, magazines, online. Through advertising we want to design the image of our brand of products to the customer’s minds. In addition to advertisements, we will also conduct promotional activities such as public relations, direct marketing and others. XSOLO is a strong competitor in the SHOES industry and it focuses on increasing brand equity and company profits focusing on increasing their share in the shoe market. Our mission is to ensure that our customers have the tools and information they need to be
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Unformatted text preview: successful in the shoe market. The XSOLO Company is basically made up of sports shoes until, we have divided the market as a sports shoe among all kinds of shoes. The XSOLO Company is basically made of sports shoes for all levels of people. We have seen the strengths and weaknesses of XSOLO Company as well as the opportunities and threats and have included them in this IMC plan. XSOLO Company will use all the IMC tools that are best suited for streaming messages among targeted people. We feel that XSOLO will benefit from creating customer oriented and customer oriented products that will be used by most people. Not many companies are focusing on older shoe generation, so we want XSOLO to be one of the first companies to have all levels of customer-oriented sports shoes to be used by all levels of people and this strategic message, we will introduce throughout IMC plan....
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