ANALYSIS CASE STUDY 2.docx - What is your comment on Marilyn’s proposal to introduce mild manner spicy chocolate and chocolate with high calcium

ANALYSIS CASE STUDY 2.docx - What is your comment on...

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What is your comment on Marilyn’s proposal to introduce mild manner spicy chocolate and chocolate with high calcium target at women who need and concern about their calcium intake? (Agree or disagree Marilyn needs to update her product through her market research. By doing so she would understand her market and be able to better position her company, and show her how she can change her product to appeal to a larger group of consumers. What separate Cowgirl Chocolate from its competition is its high quality and the unique ingredients that contribute to its taste.
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Unformatted text preview: This should be the focus of her advertisement. Marilyn should listen to consumers and introduce her new idea of mild mannered Cowgirl Chocolate and chocolate with high calcium in order to expand her market. The market for the hot and spicy chocolates is limited and may not be sufficient to cover the fixed costs of producing and distributing Cowgirl Chocolates. The introduction of mild mannered Cowgirl Chocolates would increase her target market and open new doors for entry into upscale outlets like Dean & Delucca and Coldwater Creek....
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