besbusinessplan.docx - Industry Piaya is a muscovado-filled...

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Industry Piaya is a muscovado-filled unleavened flatbread. It is made by filling dough with a mixture of muscovado and glucose syrup. The filled dough is then flattened with a rolling pin, sprinkled with sesame seeds and baked on a griddle. Piaya is originally from Bacolod City. But sad to say there is no records that can pinpoint as to whom piaya-making is first attributed to. Although, in today's scenario it can be seen that Bong Bong's and Merzci are dominating the piaya making industry. But then their success started with humble beginnings. According to Statista (2018) the statistics below shows the forecasted retail sales value of sweet and savory snacks in Philippines from 2014 to 2018. In 2018, the retail sales value of sweet and savory snacks in the Philippines is expected to reach approximately 1.71 billion U.S. dollars. Year Retail sales in value in millions 2014 Php 67,075,237.97 2015 Php 71,795,540.49 2016 Php 77,058,286.61 2017 Php 82,879,123.74 2018 Php 89,185,030.64 In 1981, Reynaldo “Bong-Bong" Villan was a helper in a bakery in Bacolod city but because of his skillful baking, he was assigned to take the place of the chief baker when the latter was absent. These simple tasks led him to a greater opportunity. After two years he met a co- worker who got a recipe for making piaya which was shared to him. Then he improved it and had a unique way of making the delicacy. Later on, he quitted his job and together with his wife started piaya business which was been home-based with an initial capital of 80 pesos. As the years go by they added various delicacies to the business and later on it evolved to what it is today. While, Merzci started as a small business but eventually progressed due to its popularity with a pool of
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loyal customers. With its high quality bread at affordable prices including the piaya. Merzci grew and was able to develop by serving short-term orders. The management and strategies combined made the business more popular and know to deliver high quality satisfaction to its customers. At present, both have become synonymous with the word “pasalubong” and “piaya.” Tourists and locals flock their different branches just to savor the sweet and inviting taste of piaya, a flat unleavened bread filled with muscovado sugar, which has its own way of making individuals want for more. But piaya has also evolved into many flavors and shapes like ube, mango, durian, mini sizes, and other surprising innovations. On the other hand, in 2004, Mr Allan Galang's piaya cart business was created after his first child was born. Initially, Mr. Allan Galang and his wife were clueless of what to sell. Then they pondered upon Bacolod City's specialty, piaya, which coincidentally Mr Allan Galang has a recipe from his father side of the family. The cart started with an 800 pesos capital. Before it was only coupled with a bicycle and was located at the back of San Agustin College. He and his wife saw the business as an opportunity to help in their poverty. After a year the owner decided to transfer location since not a lot of people buying are buying his product. He moved near the front
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