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A Study On Avenues For Digital Marketing In Rural Areas With Respect To Chickballapura District Prof. Venkatesh Babu BR¹ and Prof. Swetha MR² ¹ Principal, BGS Institute of Management Studies, Chickballapur – 562101 ² Assistant Professor, Department of M.Com, BGS Institute of Management Studies, Chickballapur – 562101 ¹ [email protected] , ² [email protected] Abstract The word digital marketing is prospered and stands for booming growth in rural India and the technology up gradation being prominent have a strong influence on the rural marketing by moving towards digital marketing. The companies are facing huge challenges to meet the needs of rural people and this brings rural marketing to grow faster than that of urban marketing. This paper provides understanding of how digital marketing will have impact on rural marketing respect to Chickballapura region. In the recent years rural market have acquired significance and attract the attention of marketers towards rural market and is getting importance because of the saturation of urban market. So the marketers are looking for extending their product categories to an unexplored market i.e. the rural market. The main aim of the study to observe the potentiality of digital marketing effect on rural people and find various problems that are being faced by rural people. Use of mobiles and internet will help both business organisation and rural customers to meet the demand by giving required products. The study is confined to the region of Chickballapur, i.e. how the rural people are using various digital tools of marketing to meet the needs of people of this region. Companies, especially in consumer goods, should start targeting people with smart phones and internet connections who in turn will spread word of mouth across locations. Businesses should start taking every Facebook user seriously as she/ he will be a big influencer in near future. This paper provides perspectives of digital marketing and some suggestions towards rural marketing development by means of digitalisation. Keywords: Customers, Digital Marketing, Organisation, Rural Marketing, Technology, Villages. INTRODUCTION ‘GO RURAL’ is the mantra for almost all marketers in India nowadays. As urban market is becoming saturated for most of the products, entry towards rural market is the only sustainable strategy for them. In that context, rural market provides huge potentiality to almost all manufacturers. HUL, P&G, ITC etc., are some of the examples who created history in rural market by successfully making an entry and retaining their place till today among organised ones. Due to the advent of technology, entry into rural market has become much easier through smart phones and internet connectivity. No more villages remain remote in the era of digitalization. Virtual connectivity between manufacturers and rural customers has made entire world as a ‘ Global Village’ .
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