Module 5.docx - When searching for and identifying a problem entrepreneurs will often find themselves in unfamiliar territory The journey to discover

Module 5.docx - When searching for and identifying a...

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When searching for and identifying a problem, entrepreneurs will often find themselves in unfamiliar territory. The journey to discover problems that need solving will often lead out of one’s comfort zone. However, a skilled entrepreneur can enter a project filled with uncertainty and find success by applying the correct habits and mentality. Learning about IDEO opened my eyes to the potential of using design and innovation techniques to create a broad field of products. IDEO systematically identifies and solves problems by using data- driven, team-based systems. Prior to studying IDEO, I assumed everyday products were designed by industry experts and specialists. To find out that such a wide array of products are designed by a diverse group of thinkers from a variety of backgrounds was quite shocking. Their process begins with research. By speaking with all types of people that would use the product, the possibility of missing key features becomes increasingly small. This step is essential in identifying problems. After hearing a variety of ideas
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  • Spring '18
  • Dr. Uzbil

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