Narrative .pptx - THE NARRATIVE PARADIGM Walter Fisher Basic Premises ◦Stories and narratives are the most powerful and persuasive tools humans

Narrative .pptx - THE NARRATIVE PARADIGM Walter Fisher...

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THE NARRATIVE PARADIGM Walter Fisher
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Basic Premises Stories and narratives are the most powerful and persuasive tools humans possess Narrative is any verbal and nonverbal interpretation which is arranged logically to generate a meaning. Fisher assumes: We are storytellers We make decisions based on good reasons History, biography, culture, and character determine what we consider to be good reasons The world is a set of stories which we choose to recreate our lives
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Basic Premises Narrative is any verbal and nonverbal interpretation which is arranged logically to generate a meaning. all meaningful communication is in the form of storytelling. The narrative is effective only if it makes sense to the listener It is a more effective way to conceive and structure reasoning of everyday life
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Coherence coherence is the degree of sense making of a narrative.
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  • Spring '14
  • JASONM.AMES

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