Communication and the Global World.docx - 1 Communication and the Global World Israela Teachout Colorado Technical University 2 “Hofstede's cultural

Communication and the Global World.docx - 1 Communication...

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1 Communication and the Global World Israela Teachout Colorado Technical University
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2 “Hofstede's cultural dimensions theory is a framework for cross-cultural communication , developed by Geert Hofstede . It describes the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis (Hofstede’s Cultural Dimensions Theory, 2018). I am the project manager for a coffee franchise global expansion project and we plan to expand into the following countries: China, Saudi Arabia, and Mexico. Due to our expansion, conducting business with such countries will be necessary and understanding their customs or culture will provide the foundation in an effort to successfully do business. USA China Mexico Saudi Arabia 0 20 40 60 80 100 120 Uncertainty Avoidance Long Term Orientation Masculinity Power Distance Individualism Indulgence Each country is unique in terms to its culture and what differentiates them from the other.
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  • Winter '17
  • dave miller

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