MKT 301 Notes - MKT 301 Chapter 1 Notes Marketing Mix Variable ● Products can have a loyal following sustaining their business ● Price Strategy What

MKT 301 Notes - MKT 301 Chapter 1 Notes Marketing Mix...

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MKT 301 Chapter 1 Notes Marketing Mix Variable Products can have a loyal following sustaining their business Price Strategy What effects pricing? Weather, When the econimy is good are you willing to shop more? After 08 recession… budget friendly shopping became more popular and still is. Dollar tree target audience is the shopper who loves bargins. Distribution,... logistics is a hot field. Getting products in the consumers hands by any means. Promotion…. How do marketers reach you if tv watching is not popular… cookies… social media adds “click through” We dont want adds!! More challenging for marketers IMC Integrated marketing communications Marketing Mix, .. bringing values to life Five Eras of Marketing History .. Production, Sales, Marketing, Relationship, Social Transaction based to relationship marketing ….. Relationship Marketing… Mobile Marketing and social marketing up the “latter.” New Customer , Regular, Loyal, Advocate.
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