Ebusiness 2015 PP.pdf - Course information 2015–16 IS3167 Management and innovation of ebusiness This course presents an up-to-date analysis of the

Ebusiness 2015 PP.pdf - Course information 2015–16 IS3167...

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IS3167 Management and innovation of e-business Page 1 of 2 Course information 2015–16 IS3167 Management and innovation of e- business This course presents an up-to-date analysis of the management, innovation and information systems aspects of the use of e-business technology. It combines transaction cost economics with a decade’s experience of e-business development to discuss e-business trends and strategies. This is a management information systems course and not a technical course. It considers the organisational, managerial, technological and theoretical aspects of e-business and how these elements can be combined to produce innovation in business models, processes and products. Prerequisites and exclusions None apply. Aims and objectives The objectives of the course are to: explain the growth of e-business to date, both business-to-consumer and business-to-business, using relevant theories from business, management and the social sciences examine the interaction between technological trends and the business and social context of e-business, including the diffusion of social networks and web 2.0 developments identify innovations within the domain of e-business by presenting cases of the innovative use of e-business technologies present relevant theories from business, management and the social sciences that help to explain the development and growth of e-business discuss different e-business (business) models and strategies, including global supply chain management and electronic markets introduce the notion of new organisational forms, such as virtual organisations, electronic markets and open source production, which depend upon e-business technology. Learning outcomes At the end of the course and having completed the essential reading and activities students should be able to: explain the history of e-business from the dot.com boom to the present day critically discuss successful and failed e-business ventures assess the role of innovation in e-business explain the key elements of e-business technology including websites, inter-organisational networks, and social networks describe the social and legal context within which e- business has prospered explain the growth of social networks and their impact on e-business analyse and criticise the business models underlying e- business proposals and existing e-business systems discuss the changing structure of business-to-business e-business and the shifting role of intermediation apply economic theories, such as transaction cost analysis, to explain the economics of e-business explain the interaction between the needs of business and the potential of e-business technology to produce new organisational structures and different ways of working (e.g. outsourcing, mobile working and teleworking) discuss the key innovations in business models, products and processes and how e-business contributes to innovation through, for example, open source development and open innovation.
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