Round 4.pdf - ZP84281_1 Round 4 2023 Report Contents Section 1 Research and Development Section 4 Production Section 6 Product Financials Section 2

Round 4.pdf - ZP84281_1 Round 4 2023 Report Contents...

This preview shows page 1 - 4 out of 10 pages.

Contents ZP84281_1 Round 4 - 2023 Report Section 1 Research and Development Section 2 Marketing Low Tech Section 3 Marketing High Tech Section 4 Production Section 5 Finance Section 6 Product Financials Section 7 Custom Modules High Level Overview Andrews Baldwin Chester Digby Erie Ferris Average Sales $103,498 $81,745 $53,716 $25,246 $79,599 $80,574 $70,730 Pro±t $13,068 $10,865 $8,610 $984 $6,295 $8,444 $8,044 Contribution Margin 33.77% 35.21% 39.52% 21.28% 28.02% 32.08% 31.65% Stock Price $49.19 $35.29 $36.06 $18.00 $29.67 $33.07 $33.55 Emergency Loan $345 $0 $0 $0 $0 $0 $58 Market Share 24.4% 19.3% 12.7% 5.9% 18.8% 19.0% 16.7% Section 1 | Research and Development Low Tech Customer Buying Criteria Expectations Importance Price $15.00 - $35.00 41% Age 3 Years 29% Reliability 14,000 - 20,000 Hours 21% Positioning Performance 6.8 Size 13.2 9% High Tech Customer Buying Criteria Expectations Importance Positioning Performance 10.2 Size 9.8 33% Age 0 Years 29% Price $25.00 - $45.00 25% Reliability 17,000 - 23,000 Hours 13% Perceptual Map Performance Size 0 2 4 6 8 10 12 14 16 18 20 0 2 4 6 8 10 12 14 16 18 20 Product List Name Performance Size Reliability Age Revision Date Able 6.6 13.4 18,000 1.8 April 25, 2023 Acre 10.2 9.8 18,200 1.1 August 6, 2023 Aft -- -- -- -- March 16, 2024 Baker 6.8 13.1 18,000 1.6 June 25, 2023 Bat -- -- -- -- March 2, 2024 Bead 9.8 10.0 19,000 1.0 November 4, 2023 Bold -- -- -- -- February 7, 2024 Cake 6.5 13.0 19,200 2.3 September 30, 2023 Daze 6.4 13.6 21,000 7.1 November 25, 2016 East 6.2 12.8 16,500 1.8 January 8, 2023 Eat 6.9 13.5 16,500 2.0 May 30, 2023 Fast 10.0 9.7 22,000 1.5 July 13, 2023 Feast 9.6 10.2 22,000 1.0 July 13, 2023
Image of page 1
Section 2 | Marketing Low Tech Customer Buying Criteria Expectations Importance Price $15.00 - $35.00 41% Age 3 Years 29% Reliability 14,000 - 20,000 Hours 21% Positioning Performance 6.8 Size 13.2 9% Demand Information 2023 Total Market Size 7,379 2023 Total Units Sold 7,379 2024 Demand Growth Rate 10% Market Share Top Products Name Price Units Sold Potential Sold Stock Out Age Performance Size Reliability Sales Budget Customer Accessibility Promo Budget Customer Awareness Customer Satisfaction Eat $27.60 1,629 1,474 No 2 6.9 13.5 16,500 $1,000 47% $1,000 57% 20 Able $34.25 1,625 1,474 No 1.8 6.6 13.4 18,000 $2,050 59% $1,600 100% 21 Cake $35.00 1,468 1,692 Yes 2.3 6.5 13 19,200 $2,000 46% $1,600 89% 23 Baker $34.50 1,170 1,178 No 1.6 6.8 13.1 18,000 $1,200 42% $1,100 74% 15 East $29.50 799 937 Yes 1.8 6.2 12.8 16,500 $1,000 47% $1,000 50% 15 Daze $34.00 657 593 No 7.1 6.4 13.6 21,000 $1,000 27% $1,000 63% 7 Bead $44.00 26 24 No 1 9.8 10 19,000 $1,250 42% $1,100 67% 0 Feast $44.00 8 7 No 1 9.6 10.2 22,000 $1,500 13% $1,500 67% 0
Image of page 2
Section 3 | Marketing High Tech
Image of page 3
Image of page 4

You've reached the end of your free preview.

Want to read all 10 pages?

  • Fall '16

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors