Round 1.pdf - ZP84281_1 Round 1 2020 Report Contents Section 1 Research and Development Section 4 Production Section 6 Product Financials Section 2

Round 1.pdf - ZP84281_1 Round 1 2020 Report Contents...

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Contents ZP84281_1 Round 1 - 2020 Report Section 1 Research and Development Section 2 Marketing Low Tech Section 3 Marketing High Tech Section 4 Production Section 5 Finance Section 6 Product Financials Section 7 Custom Modules High Level Overview Andrews Baldwin Chester Digby Erie Ferris Average Sales $51,780 $50,250 $44,303 $44,303 $41,430 $45,947 $46,336 Pro±t $3,642 $3,942 $3,739 $3,739 $1,748 $3,538 $3,391 Contribution Margin 25.26% 26.12% 22.94% 22.94% 20.20% 26.14% 23.93% Stock Price $16.61 $16.78 $16.89 $16.89 $12.94 $16.49 $16.10 Emergency Loan $0 $0 $0 $0 $0 $0 $0 Market Share 18.6% 18.1% 15.9% 15.9% 14.9% 16.5% 16.7% Section 1 | Research and Development Low Tech Customer Buying Criteria Expectations Importance Price $15.00 - $35.00 41% Age 3 Years 29% Reliability 14,000 - 20,000 Hours 21% Positioning Performance 5.3 Size 14.7 9% High Tech Customer Buying Criteria Expectations Importance Positioning Performance 8.1 Size 11.9 33% Age 0 Years 29% Price $25.00 - $45.00 25% Reliability 17,000 - 23,000 Hours 13% Perceptual Map Performance Size 0 2 4 6 8 10 12 14 16 18 20 0 2 4 6 8 10 12 14 16 18 20 Product List Name Performance Size Reliability Age Revision Date Able 5.8 14.0 20,000 2.4 May 22, 2020 Acre -- -- -- -- May 5, 2021 Baker 5.5 14.5 22,000 2.2 September 13, 2020 Bead -- -- -- -- May 7, 2021 Cake 6.4 13.6 21,000 4.1 November 25, 2016 Daze 6.4 13.6 21,000 4.1 November 25, 2016 Eat 6.0 14.4 17,500 2.3 July 31, 2020 Fast 7.6 12.7 21,500 2.1 October 25, 2020
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Section 2 | Marketing Low Tech Customer Buying Criteria Expectations Importance Price $15.00 - $35.00 41% Age 3 Years 29% Reliability 14,000 - 20,000 Hours 21% Positioning Performance 5.3 Size 14.7 9% Demand Information 2020 Total Market Size 5,544 2020 Total Units Sold 5,544 2021 Demand Growth Rate 10% Market Share Top Products Name Price Units Sold Potential Sold Stock Out Age Performance Size Reliability Sales Budget Customer Accessibility Promo Budget Customer Awareness Customer Satisfaction Able $34.00 1,063 1,136 Yes 2.4 5.8 14 20,000 $1,650 44% $1,550 74% 23 Baker $35.00 1,009 990 No 2.2 5.5 14.5 22,000 $1,300 39% $1,250 66% 20 Eat $31.65 927 912 No 2.3 6 14.4 17,500 $850 33% $875 54% 16 Cake $34.00 909 894 No 4.1 6.4 13.6 21,000 $1,000 35% $1,000 58% 15 Daze $34.00 909 894 No 4.1 6.4 13.6 21,000 $1,000 35% $1,000 58% 15 Fast $36.40 726 717 No 2.1 7.6 12.7 21,500 $1,275 36% $1,500 73% 8
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Section 3 | Marketing High Tech Customer Buying Criteria Expectations Importance Positioning Performance 8.1 Size 11.9
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