Round 3.pdf - ZP84281_1 Round 3 2022 Report Contents Section 1 Research and Development Section 4 Production Section 6 Product Financials Section 2

Round 3.pdf - ZP84281_1 Round 3 2022 Report Contents...

This preview shows page 1 - 4 out of 10 pages.

Contents ZP84281_1 Round 3 - 2022 Report Section 1 Research and Development Section 2 Marketing Low Tech Section 3 Marketing High Tech Section 4 Production Section 5 Finance Section 6 Product Financials Section 7 Custom Modules High Level Overview Andrews Baldwin Chester Digby Erie Ferris Average Sales $91,235 $73,449 $46,450 $36,234 $66,212 $56,356 $61,656 Pro±t $11,879 $8,843 $5,408 $3,536 $6,019 $5,141 $6,804 Contribution Margin 33.63% 33.57% 31.49% 26.56% 30.26% 32.72% 31.37% Stock Price $42.50 $29.06 $26.41 $22.66 $24.27 $23.67 $28.10 Emergency Loan $0 $0 $0 $0 $0 $0 $0 Market Share 24.7% 19.9% 12.6% 9.8% 17.9% 15.2% 16.7% Section 1 | Research and Development Low Tech Customer Buying Criteria Expectations Importance Price $15.00 - $35.00 41% Age 3 Years 29% Reliability 14,000 - 20,000 Hours 21% Positioning Performance 6.3 Size 13.7 9% High Tech Customer Buying Criteria Expectations Importance Positioning Performance 9.5 Size 10.5 33% Age 0 Years 29% Price $25.00 - $45.00 25% Reliability 17,000 - 23,000 Hours 13% Perceptual Map Performance Size 0 2 4 6 8 10 12 14 16 18 20 0 2 4 6 8 10 12 14 16 18 20 Product List Name Performance Size Reliability Age Revision Date Able 6.3 13.7 19,200 1.9 May 6, 2022 Acre 9.4 10.6 18,100 0.8 December 31, 2022 Baker 6.4 13.7 20,000 1.8 June 4, 2022 Bead 9.0 11.0 22,000 0.8 December 22, 2022 Cake 5.8 14.1 20,000 3.3 June 2, 2022 Daze 6.4 13.6 21,000 6.1 November 25, 2016 East 6.2 12.8 17,000 0.8 March 16, 2022 Eat 6.4 13.7 16,500 2.4 June 23, 2022 Fast 9.3 10.4 22,000 1.5 October 11, 2022 Feast 8.9 10.9 22,000 0.6 May 23, 2022
Image of page 1
Section 2 | Marketing Low Tech Customer Buying Criteria Expectations Importance Price $15.00 - $35.00 41% Age 3 Years 29% Reliability 14,000 - 20,000 Hours 21% Positioning Performance 6.3 Size 13.7 9% Demand Information 2022 Total Market Size 6,708 2022 Total Units Sold 6,708 2023 Demand Growth Rate 10% Market Share Top Products Name Price Units Sold Potential Sold Stock Out Age Performance Size Reliability Sales Budget Customer Accessibility Promo Budget Customer Awareness Customer Satisfaction Able $33.50 1,610 1,639 Yes 1.9 6.3 13.7 19,200 $1,700 54% $1,600 98% 25 Eat $28.60 1,574 1,289 No 2.4 6.4 13.7 16,500 $875 37% $875 54% 20 Cake $34.50 1,188 1,273 Yes 3.3 5.8 14.1 20,000 $1,500 36% $1,500 77% 23 Baker $34.00 1,058 1,429 Yes 1.8 6.4 13.7 20,000 $1,400 46% $1,200 74% 21 Daze $34.00 873 666 No 6.1 6.4 13.6 21,000 $1,000 28% $1,000 62% 9 East $34.00 248 274 Yes 0.8 6.2 12.8 17,000 $875 37% $875 42% 6 Bead $44.00 72 64 No 0.8 9 11 22,000 $1,400 46% $1,250 64% 0 Acre $43.75 51 45 No 0.8 9.4 10.6 18,100 $1,400 54% $1,400 60% 0 Fast $44.00 35 28 No 1.5 9.3 10.4 22,000 $1,275 19% $1,500 93% 0
Image of page 2
Section 3 | Marketing High Tech
Image of page 3
Image of page 4

You've reached the end of your free preview.

Want to read all 10 pages?

  • Fall '16

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors