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TRENDS, NETWORKS, AND CRITICAL THINKING IN THE 21ST CENTURY 21ST CENTURY The 21st Century is the current century of the Anno Domini Era or Common Era , In accordance with the Gregorian calendar. It began on January 1, 2001 and will end on December 31, 2100. It is the first Century of the third millennium. TREND Trend is defined a various ways. A trend is generally course of prevailing tendency; drift; to tend to take a particular direction; be currently popular. A trend is a pattern of group behavior that last for a long period of time It can affect your life and shape your future. SPOTTING TREND Trend spotting Someone or something starts or causes trend Refers to the study of trends and the way they develop and affect the society Looking for future trends Requires more analysis Trend spotting seeks broader subjects that lead to changes in human perception Example: In music- composers and performers of pop music that help define the taste of a generation of listeners, possibly touching emotions and upholding attitudes. In clothing – “levi’s” positioned denim jeans from being a work wear to being quality wear that exudes individuality and informality. The denim jeans become ubiquitous in every country and a must – have. COOL- HUNTING Cool- Hunting Different from trend spotting It is a hunt for those things that will become popular before they are popular Looking for things that are going to be popular Example: Discovering what accessories will hit the fashion markets in the next season Record label producer looking for the next singing sensation. Trend analysis - Based on trend spotting but it extends this into developing future scenarios Trendsetter – a person who starts a trend, the individual’s act or the
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