PLACE_MARKETING.docx - Place Fraser and Neave(F&N main head quarters is at Singapore and head office in Malaysia is located at Kuala Lumpur F&N Plants

PLACE_MARKETING.docx - Place Fraser and Neave(F&N main head...

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Place Fraser and Neave (F&N) main head quarters is at Singapore and head office in Malaysia is located at Kuala Lumpur. F&N Plants is done at Shah Alam. They have 13 sales office in Peninsular Malaysia and 8 sales office in Sabah and Sarawak. F&N drinks are easily located at any shop, streets, supermarkets, drug stores, gas station, etc because they use intensive
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Unformatted text preview: distribution. It means company sells through as many branches as possible, so that consumers find products almost anywhere they go. Intensive distribution has the highest intermediaries rate. To maximize consumer reach, F&N embraces a portfolio strategy. References ...
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