4.5 Assignment.pdf - Running head RELATIONSHIP BUILDING AND COMPETITIVE ADVANTAGE Relationship Building and Competitive Advantage MBAA 514 Relationship

4.5 Assignment.pdf - Running head RELATIONSHIP BUILDING AND...

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Running head: RELATIONSHIP BUILDING AND COMPETITIVE ADVANTAGE 1 Relationship Building and Competitive Advantage MBAA 514 Relationship Building and Competitive Advantage The research paper analyzes Airbus participation and its long-term growth in the international aerospace market. The research paper identifies strategies, methods of foreign market entry and the requirements of airline and aircraft leasing clients in foreign markets.
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Running head: RELATIONSHIP BUILDING AND COMPETITIVE ADVANTAGE 2 According to Airbus (2016), Airbus is a subsidiary of Airbus Group. The goal of Airbus is to meet the fluctuating high demands of the air transportation industry around the world. Airbus accomplishes this through its comprehensive aircraft product line such as the narrow- body A320 Family, wide-body A330 Family, A350 XWB Family and A380. Airbus is headquartered in Toulouse, France. The firm has subsidiaries in the Middle-East, United States, India, Japan, and China. Airbus has total orders of over 16,000 aircrafts and has delivered over
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  • Fall '18
  • DR. Minna

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