Target.docx - Running head TARGET 1 Target Monroe College Meina Piao MARKETING PLAN 2 Target Question 1 The target use integrated communication strategy

Target.docx - Running head TARGET 1 Target Monroe College...

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Running head: TARGET 1 Target Monroe College Meina Piao
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MARKETING PLAN2 Target Question 1 The target use integrated communication strategy to achieve their goals. The target is based on strategies based on their knowledge, customer experience, and competitor’s conditions. The target use advertisement to attracted more customer. And they have enough knowledge for achieving the target on time and they can face real problems. They should continue to use integrated communication strategy. Question 2 Over the years Targets targeting their products different from Walmart by marketing itself as “ cheap chic”. This communication strategy targeted up-market cachet with have low price and high quality. They bring European fashion trend , “fast fashion” to offer customer very new store every time even they shopping very frequently. They also use advertisement to attract more customer , such as “Expected more Pay Less” work to young generation, more effective and educated market.
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