Trabajo de Marketing.docx - UNIVERSIDAD NACIONAL DE TRUJILLO FACULTAD DE INGENIERÍA ESCUELA DE INGENIERÍA INDUSTRIAL ALUMNA Cajamune Quiñones Diana

Trabajo de Marketing.docx - UNIVERSIDAD NACIONAL DE...

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UNIVERSIDAD NACIONAL DE TRUJILLO FACULTAD DE INGENIERÍA ESCUELA DE INGENIERÍA INDUSTRIAL ALUMNA: Cajamune Quiñones Diana ASIGNATURA: MARKETING CICLO – SECCIÓN: VII – “A” TRUJILLO – PERÚ
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TRABAJO N°1 1. Analisis comparativo de las 4 etapas del marketing MARKETING 1.0 MARKETING 2.0 MARKETIN 3.0 MARKETING 4.0 ENFOQUE Centrado en el producto Centrado en el consumidor Centrado en los valores Propósito social PRODUCTOS Estáticos Dinámicos Desarrollados junto con el consumidor Junto con el
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Unformatted text preview: consumidor y su medio social INTERACCION CON FLOS CONSUMIDORES De uno a muchos De uno a uno De muchos a muchos De muchos a muchos APRECIACIÓN DE LA EMPRESA HACIA EL MERCADO Compradores masivos con necesidades fisicas Consumidor con mente y corazón Ser con mente corazón y espíritu Ser humano integral COMUNICACIÓN Unidireccional Bidireccional Multidireccional Omnidireccional 2. Elaborar un esquema que resuma la evolución del marketing...
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  • Winter '17
  • julio rodriguez

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