IDEO Case 1 pg 44.docx - Case 1-1 IDEO Consumer-Focused Innovation 1.Where does IDEO get inspiration for its product designs IDEO’s inspiration comes

IDEO Case 1 pg 44.docx - Case 1-1 IDEO Consumer-Focused...

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Case 1-1 IDEO: Consumer-Focused Innovation 1. Where does IDEO get inspiration for its product designs? IDEO’s inspiration comes from the consumer. IDEO’s product development teams use the “deep dive” process which consists of putting themselves into the consumers’ shoes. The resulting experience is very revealing in terms of understanding consumers’ needs and what challenges they face in owning and using a product. Without direct personal experience, it is difficult to determine which features and benefits consumers will value most. Optimal product design must happen from the standpoint of the end-user. When IDEO has perfected the product and they observe consumer’s positive reaction to the product design they receive such great satisfaction that it inspires them to continue. For example: Designing a better wheelchair would mean living as a disabled person to understand how to be dependent for tasks people take for granted. Beside the physical aspects of navigating the wheelchair, developers have to ask themselves, How does being in a wheelchair make you feel? Does thaw wheelchair provide a sense of empowerment or frustration? What
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