Kion Coca-Cola.docx - Running head COCA-COLA1 Coca-Cola COCA-COLA 2 Abstract[The abstract should be one paragraph of between 150 and 250 words It is not

Kion Coca-Cola.docx - Running head COCA-COLA1 Coca-Cola...

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Running head: COCA-COLA1 Coca-Cola
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COCA-COLA 2 Abstract [The abstract should be one paragraph of between 150 and 250 words. It is not indented. Section titles, such as the word Abstract above, are not considered headings so they don’t use bold heading format. Instead, use the Section Title style. This style automatically starts your section on a new page, so you don’t have to add page breaks. Note that all of the styles for this template are available on the Home tab of the ribbon, in the Styles gallery.] Keywords : [Click here to add keywords.]
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COCA-COLA 3 Coca-Cola Coca-Cola is a world-renowned brand. It rings in the ears of millions of craving consumers-from children to adults; but what is Coco-Cola and where did it come from? If we take a trip back 132 years ago to the year 1886, the marvelous idea of creating flavored syrup and mixing it with carbonated water stemmed from the curiosity of an Atlanta pharmacist Dr. John S. Pemberton. He took his creation to his pharmacy to be sampled and was highly liked by those who had a taste. Later, his partner who was a bookkeeper, Frank M. Robinson gave this soft drink beverage the name “Coca-Cola”. Sadly, two years after coming up with something that would impact the world so heavily, Dr. John died but not his creation since he sold portions of his business to various businessmen. After the beverage was sold in local stores from fountains the great demand influenced them to supply outside of Atlanta and to also come up with a way to make it portable. The Coca- Cola bottling system was born when three entrepreneurs from Chattanooga, Tennessee purchased the bottling right from Asa Candler who was one that bought a majority of the company. The first major challenge came about when competitors started to imitate the product so they had to come up with a way to distinguish theirs from the others. They answered this problem by designing a bottle which had a unique apple and trademarked it in 1977. During the first year of Coca-Cola, sales averaged at nine servings per day in Atlanta, at that time they charged 5 cents per glass. Currently, the daily servings of a Coca-Cola branded products are estimated to be at 1.9 billion around the world, with them being tagged at various prices.
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COCA-COLA 4 The Growth After the beverage basically outgrew fountains and the bottle sales exceeded it. The demand for the Coca-Cola product grew tremendously as time went by. They saw an opportunity to reach more consumers outside of the U.S. Before the big step outside of the U.S market; there was already 1,000 Coca-Cola bottlers scattered various parts of the country. During the 1920s and 30s, they step foot into international waters. The initiative was led by Robert W. Woodruff who was at the time CEO and chairman of the board. The company began opening bottling
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