MKT 220 - MidTerm Exam Review.pptx - Let’s All Get on the Same Page Ch1 – Role Value of MR Building Blocks – Mid-Term Exam Focus – Determine MR

MKT 220 - MidTerm Exam Review.pptx - Let’s All Get on the...

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1 Let’s All Get on the Same Page Our Ultimate Goal! Ch2 Determine MR Need Ch3 Secondary Data/Hypotheses Ch4 Exploratory Research/ Problem Statement Ch9 Qualitative vs. Quantitative Research Design Ch1 Role & Value of MR Ch5 Descriptive vs Casual Research Design Ch8 Designing the In-depth Interview Guide (Qual.) Ch8 Designing the Web-based Survey (Quant Ch7 Measurement & Scaling (Q Design) Building Blocks Mid-Term Exam Focus We We We We We
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2 Let’s All Get on the Same Page Building Blocks Mid-Term Exam Focus Ch1 Role & Value of MR Marketing Research - Defined Types of Market Research Firms Growing Complexity of Market Research Market Research Tools (Hypothesis Testing, Sampling, Telephone (CATI) MR – Systematic Process [Define Prob, Design Research, Collect Data, Analyze Data, Interpret Results] Overall value of MR – How would you define the 4 P’s / How would MR apply to the 4P’s
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3 Let’s All Get on the Same Page Ch2 Determine MR Need Secondary vs. Primary Data Transforming Data into Knowledge – Telling a Story Information Research Process: Steps 1 – 4 Research Questions and Hypothesis – “Needs to relate to the client’s goals for the research” Research Methodology – Know what this is and what it means Major Results – Know how they should be presented Implications and Recommendations Fact-Based Language – Know what this is and what it means Building Blocks Mid-Term Exam Focus
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4 Let’s All Get on the Same Page Ch3 – Secondary Data/Hypotheses Secondary Data Sources vs.
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