IM CIA 1 COM 1 (1720629- 1720670) GROUP 8.pptx - INTERNATIONAL MARKETING CIA 1 COMP 2 International Marketing situations from the perspectives of

IM CIA 1 COM 1 (1720629- 1720670) GROUP 8.pptx -...

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INTERNATIONAL MARKETING CIA 1 COMP 2 International Marketing situations from the perspectives of International Marketing Manager -SAHIL AGRAWAL 1720629 -SHREYANSH JALAN 1720670
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INTERNATIONAL BUSINESS International Business includes any type of business activity that crosses national borders Organization that buys and/or sells goods and services across two or more national boundaries, even if management is located in a single country
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Nature of International Marketing Broader market is available – Unlike domestic marketing the market is not restricted to national population. Population of other countries can also be targeted in international marketing. Requires broader competence – Special management skills and broader competence is required in international marketing/business. Competition is intense – An international marketing organization has to compete with both the domestic competitors and the international competitors. Hence, the competition is intense in international marketing. Involve high risk and challenges – International marketing is prove to various kinds of risk and challenge like – political risk, cultural differences, changes in fashion and style of foreign customers, sudden war, changes in government rules and regulations, communication challenges due to language and cultural barriers, etc,.
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Domestic & International marketing DOMESTIC MARKETING Domestic marketing refers to marketing within the geographical boundaries of the nation. Area served- Small Government interference – LESS Nature of customers- Almost same INTERNATIONAL MARKETING International marketing means the activities of production, promotion, distribution, advertisement and selling are extend over the geographical limits of the country.
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  • Fall '19
  • Mallika Sankar

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