IM CIA .pptx - Dairy Queen in India Gurman Deep Singh Manan Batra Why will DQ come to India • Rising Temperatures – increased by 3.1 Co in India

IM CIA .pptx - Dairy Queen in India Gurman Deep Singh Manan...

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Dairy Queen in India Gurman Deep Singh Manan Batra
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Why will DQ come to India? Rising Temperatures – increased by 3.1 C o in India from last year Good growth shown by Ice cream/ milkshake industry– 20% growth Wide market, powerful economy and low labour cost
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Best mode of entry for Dairy Queen Best mode of entry, into India, for Dairy Queen is Franchising. Here are some points to support our claim. High ease of franchising in India – Favorable laws India is the 2 nd most favorable destination for franchising in the world. DQ will take advantage of this. There are no restrictions on a foreign entity granting franchise DQ doesn’t need to regulate services themselves – they can have subsidiaries to do the job for them. Franchising helps them maintain control over the brand and quality of service
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Why other modes of entry aren’t suitable? 1) Licensing: Loss of Control & Limited scope of participation in operations
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  • Fall '19
  • Mallika Sankar

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