CGE17413_HCS_Lect10.pdf - CGE17413 Human Communication in Society LECTURE 10 TECHNOLOGY AND COMMUNICATION Acknowledgement This is a modified version of

CGE17413_HCS_Lect10.pdf - CGE17413 Human Communication in...

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LECTURE 10 TECHNOLOGY AND COMMUNICATION Acknowledgement: This is a modified version of lecture notes developed by Ms. Rebecca LAU. Human Communication in Society CGE17413
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Key Concepts Dimensions of information-communication technologies (ICT) ¡ Social presence ¡ media richness ¡ Asynchronicity ¡ Permanence ¡ Spreadability Choosing appropriate media Possible problems of using ICT
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Development of Information-Communication Technology (ICT)
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Pros and Cons of ICT Good side ¡ Faster (speed) ¡ More convenient ¡ Overcoming geographic barriers ¡ Lower cost Bad side ¡ Less “personal touch” ¡ You are always “contactable” ¡ More abuse ¡ More negative consequences if used wrongly
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Major Uses of ICT Exchanging e-mail and instant messages Seeking and exchanging information ¡ Reading news ¡ Search the Internet Entertainment Financial transactions
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Common ICT E-mail Bulletin boards / forums / blogs Social networks Video chats / video conference Instant messaging / SMS Video sharing Phone calls (voice)
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A. Dimensions of ICTs 1. Social presence (High à Low) ¡ Feelings of psychological closeness or immediacy that people experience when interacting with each other High Low
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When people communicate through a medium low in social presence, they feel less “personal touch” Counseling through Internet I need someone here to comfort me.
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He did something wrong. Does it make a difference? He came in person He wrote a letter of apology He sent a sorry message
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2. Media richness (Rich à lean) ¡ How much information can a medium carry ÷ Data ÷ Symbolic information (e.g., body language, emotions) Rich Lean
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