IM CIA 1 COMP 2.pptx - TESLA IN INDIA SAHIL AGRAWAL 1720629 SHAGUN SHARMA 1720655 SHREYANS JALAN 1720670 WHY TESLA IN INDIA Demand Factor:• Great

IM CIA 1 COMP 2.pptx - TESLA IN INDIA SAHIL AGRAWAL 1720629...

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TESLA IN INDIA SAHIL AGRAWAL 1720629 SHAGUN SHARMA 1720655 SHREYANS JALAN 1720670
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WHY TESLA IN INDIA? Demand Factor:- Great demand by the People for electronic cars :- Switching to the use of environment friendly product (ODD- EVEN rule in India) High population Improving roads and highway Factor Conditions:- Make In India initiative The Indian government is committed to encourage alternative pollution- free transport in the country providing incentives to bio-fuel, CNG, electric vehicles and provides incentives to such companies to start working in India VISION 2030 – Complete shift to E-Vechicle
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BEST MODE OF ENTRY PARTNERSHIP WITH ELECTRONIC VEHICLE COMPANIES (JOINT VENTURE) Efficient market entry Bypassing the problem of import duties and make tesla more competitive on price-basis Foreign entrants can gain access of local resources held by local firms via JVs Joint Product Development
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BEST MODE OF ENTRY FOREIGN DIRECT INVESTMENT Foreign direct investment (FDI) is investment into production
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Unformatted text preview: in a country by a company located in another country, either by buying a company in the target country or by expanding operations of an existing business in that country. • Cheaper labour wages • Special investment privileges, such as tax exemptions • MAKE IN INDIA Campaign MODE OF ENTRY NOT SUITABLE EXPORT :- Importing in India – an expensive option (125% Import Tax) LICENSING: Loss of Control & Limited scope of participation in operations. TESLA will have no control over how to run the business. FRANCHISING:- Government protects car dealer and creates challenges to Tesla sell[ing its car directly to the customer DISADVANTAGES • POOR INFRASTRUCTURE • CHARGING INFRASTRUCTURE • LACK OF LETHEOME IN INDIA EXPANSION ADVANTAGE • POPULATION • ENVIRONMENT PROTECTION SUPPORT • INDIAN MENTALITY COMPETITORS:-• Hyundai Kona Electric. • Mahindra e- Verito. • Mahindra e2o. • Tata Tigor EV 2019....
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  • Fall '19
  • Mallika Sankar

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