Target Markets Assignment-2.pdf - Rebeca Corrales MKT 300 Online Target Markets Assignment Identify possible target markets for the following products I

Target Markets Assignment-2.pdf - Rebeca Corrales MKT 300...

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Rebeca Corrales MKT 300 Online Target Markets Assignment Identify possible target markets for the following products: I. Kellogg’s Corn Flakes II. Wilson Tennis Rackets III. Disney World IV. Diet Pepsi (I) Kellogg’s Corn Flakes: According to the Kellogg’s website, Corn Flakes were established back in 1906. Since they have been around for over 100 years, families trust the company and have been undoubtedly supportive of their products. Due to the history, I believe that Kellogg’s Corn Flakes target market is not age specific anymore as their focus is more on families. After watching a few Corn Flakes commercials, I found that their initial target were children between the ages of 2 through 12 based on the animation and cartoon-like content. However, Corn Flakes is no longer needing to target children as they have gained the parent’s trust. The entity markets to the families as an easy, fast, but most importantly, as a healthy choice which is supported by their nutrition labels. In addition, this leads me to believe that the families are middle class since they take into account the health aspect and purchase a well-known brand. Despite Kellogg’s many products, Corn Flakes remain to be successful by targeting middle class parents.
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  • Spring '19
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