External Marketing Strategies for Edlinguist Solutions.docx...

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External Marketing Strategies for Edlinguist Solutions: Limited Advertising Channels: Public Relations 1. Connect with magazine opportunities 2. Write monthly articles that highlight the company’s products and services, as well as any latest trends that the company is keeping up with. Limited information and transparency on customer information 1. Identify any unmet needs that your client base has. That way, you can see if your services have features and benefits that address and meet their unmet needs. To ensure that you are satisfying your clients, you can also conduct focus groups in which you can ask them how they feel about your services. No information on what gives Edlinguist a competitive advantage over its competitors 1. Investigate the competition and clarify your unique proposition. Why should consumers utilize the services that Edlinguist Solutions offers? 2. Conclude if your services are effective by implementing an evaluation. This will involve interviewing past/current clients, conducting questionnaires, and developing case studies.
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