Schlesinger Group Project Outline.docx - Project Outline...

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Project Outline: Schlesinger Group market research firm Phase 1: Interview with the Leader o Biggest issue: Finding qualified niche candidates to participate in our research studies o We can find qualified candidates for general studies o How do we advertise research studies to niche groups? Phase 2: Homework o Market Research: Schlesinger Group’s versus its competitors: L&E Research, Focus Pointe Global, FocusVision, CiviCom, Aimpoint o Niche respondents for market research o Archival Research o Internal Schlesinger Group research Phase 3: Relationship Research at Client Organization o Conduct an analysis o We’re trying to figure out how many different advertisement mediums that Schlesinger Group uses to attract respondents (Predictor variable 1) . Does the type of advertisement medium affect the number of niche respondents that we get? We have to look at organizational data. o Number of niche respondents (criterion variable) o What is the content of the advertisements (Predictor variable 2) ?
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