Order 498152 strategic plan (1).docx - Running head AMAZON STRATEGIC PLAN Amazon Strategic Plan Student’s Name Affiliate Institution Instructor’s

Order 498152 strategic plan (1).docx - Running head AMAZON...

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Running head: AMAZON STRATEGIC PLAN 1 Amazon Strategic Plan Student’s Name Affiliate Institution Instructor’s Name Course Date
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2 AMAZON STRATEGIC PLAN Amazon company uses a generic strategy to gain a competitive advantage. Amid this fierce competition, its use of cost leadership strategy, as its major generic strategic plan, has enabled it to survive as the best company for a long time now. These intensive development strategies are the reason behind the expansion of the company to offer services in other countries besides the USA, hence shows its plans for international business growth. Amazon employs cost leadership plan in reducing cost of the operating company. This strategy is achieved through the use of new computing technology to maximize efficiency in its operations, which results in minimized costs. Most of its processes are completely automated from the purchasing process through scheduling to all the other business operations. Their main objectives involve improving information technology structure to main this business advantage. Besides, the company is investing in development and research to maximize its execution of ICT resources. Through the
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