Case Study-Sonoma Valley Wines (1).docx - California State University East Bay School of Business and Economics MGMT 350 Decision Sciences Case Study

Case Study-Sonoma Valley Wines (1).docx - California State...

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California State University, East Bay School of Business and Economics MGMT 350: Decision Sciences Case Study Due: 11:59 pm Sunday, Dec 1, 2019 Sonoma Valley Wines After graduating from business school, George Clark went to work for a Big Six accounting firm in San Francisco. Because his hobby has always been wine making, when he had the opportunity a few years later, he purchased 5 acres plus an option to buy 35 additional acres of land in Sonoma Valley in Northern California. He plans eventually to grow grapes on that land and make wine with them. George knows that this is a big undertaking and that it will require more capital than he has at the present. However, he figures that, if he persists, he will be able to leave accounting and live full-time from his winery earnings by the time he is 40. Because wine making is capital-intensive and growing commercial-quality grapes with a full yield of 5 tons per acre takes at least 8 years, George is planning to start small. This is necessitated by both his lack of capital and his inexperience in wine making on a large scale, although he has long made wine at home. His plan is first to plant the grapes on his land to get the vines started. Then he needs to set up a
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