hone des Horario -17 With its doo to do wir Exc Case adidas Athletic.docx - hone des Horario-17 With its doo to do wir Exc Case adidas Athletic Apparel

hone des Horario -17 With its doo to do wir Exc Case adidas Athletic.docx

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hone des Horario -17 With its doo to do wir Exc Case adidas: Athletic Apparel with Purpose r tima een continue Company Case CEO of the ad Haner has made and apparel giant has establish besdidas Group for the past 15 years de quite a mark. Although the global ple has established itself as a leader in just sport, Hainer's legacy might stand in an area te with basketball, baseball, or even soccer adidas has emerged as one of the global cout every sport, He has ittle to do with Daar's Influence, adidas has emerne eaders in sustain ports giant rank sustainable practices. Last year, the German tranked fifth among the Global 100 Voss ble Corporations These days just bout every company makes dong ts Carton fotot Butadidas's sustabilly ou stands as most common that truly wants to Pero no mung a ce when it comes to the heath and welberg of heat and s tarts more than just one for anyon et Sustainably be one nisorgane At adidas such a cultural commitment is scarent in the degree to which the company has woven sustainability to core business. Using a sports analogy, adidas's st ill statement descrbes its efforts to become more stable and socially conta a marathon, not a sprintt's boredness and sering the right p aving both the drive and the camins to make the distance. And most back and did call it bout endurance Overcoming i cing the finishing in slwys in the forefront of our cal A Marathon, Not a Sprint o companies have sustainability built in to the NAC such as Patagonia, Ben & Jerry's, and Method were od by folks who were more driven to create socially to che products, companies, and business practices then in make money. But
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companies such as Unilever, BMW and das-all current sustainability leaders-discovered over time that they could succeed financially in their respective indus while at the same time being kind to the environment and providing better working conditions. In fact, these companies contend that a sound strategic plan built on Sustainable tices makes them better financial performers than they might be otherwise. adidas came to that realization nearly 20 years ago. In 1998, one nica n minds." Some time ago as established a set of core values that have shaped its corporate Outure performance on integrity and diversity. These were just words on the wall corporate headquarters, they wouldn't amount to much But adidas these values commit us to playng by the rules that society expects of a responsible company. Such values create the churnstructure that the ging Products that are
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  • Spring '19
  • Prof. Adnan Hamideh

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