MC Finals Study Guide.docx - Caroline Zaunbrecher Mass Comm 2000 Exam 3 24 August Push vs Pull Media Push where somebody who is not the consumer decides

MC Finals Study Guide.docx - Caroline Zaunbrecher Mass Comm...

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Caroline Zaunbrecher Mass Comm 2000 Exam 3 24 August Push vs Pull Media Push: where somebody who is not the consumer decides what content and when content is available o Pushing material towards an audience o Ex. Radio DJs, broadcast and cable TV Pull: consumers choose what material to consume at what time o Pull media is growing o Ex. Spotify; Netflix The amount of time watching TV per household is up 7% year after year for both live TV and DVR Non-online media is still heavily consumed Narrowcasting: creating content that fits a niche either topically or demographically o Advertisement and consumption-driven o Ex. Syfy, HGTV, strictly country radio stations Social media as a driving force o One in every three minutes spent online is devoted to social networking and messaging o 44% of adults get news from Facebook 29 August Media Literacy Principles Principle #1: the media construct our individual realities o Along with our personal experiences and observations, media helps us create our own individual notions of reality o Media materials are created with specific purposes; they are constructions Principle #2: the media are influenced by industrial / financial pressures o Majority of media messages produced by organizations in a commercial setting Principle #3: the media are influenced by political pressures o Politics refers to the way a society is governed within context of media Principle #4: the media are influenced by format o Each medium has its own characteristics, codes, and conventions
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o Mass media are similar in some approaches to presenting the world-organized into basic storytelling forms that we recognize as entertainment, news, education, and advertising Principle #5: audiences are active recipients of the media o The process of making meaning out of media is an ongoing interaction between the reader, viewer, and the materials Principle #6: the media tell us about who we are as a society 31 August The State of Newspaper Revenue Newspapers get their money from: o Print advertising o People buying newspapers / subscriptions o Digital advertising CPM: cost per thousand o How much money you have to spend on an ad to get a thousand people to see it o Digital ads don’t have the influence that print ads do o Local ads do better o Ex. YouTube ads Using the power of news outlets to hold events and get money from those events Online subscriptions / paywalls / (usually more engaging stories) Donations / nonprofit (do something different that people want to pay to read about) o A popular topic is criminal investigative journalism o Ex. To do either subscriptions or donations, you have to release content that is different, interesting, and that people care about Reality shows and contest shows o Reality shows cost the least to produce o It’s not about the number of viewers / consumers; it’s about how much money you make from the program o The goal is not audience size- the goal is profit 5 September Common Sources of Information News journalism Social media / friends
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  • Spring '08
  • freeman

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