Marketing PPT.pptx - Marketing Project Amul Presented by Lipi Nehra Rohit Morla Prabhav Sharma Sahil Garg Karan Khanna Naveen Mulani A Little About Amul

Marketing PPT.pptx - Marketing Project Amul Presented by...

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Marketing Project Amul Presented by: Lipi Nehra Rohit Morl a Prabhav Sharma Sahil Garg Karan Khanna Naveen Mulani
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A Little About Amul.. Formed in 1950, it is a brand managed by a cooperative body, the Gujarat Co- operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in Gujarat. Today Amul collects and distributes over a million litres of milk and milk products all over the country. Amul's product range includes milk powders, milk, butter, ghee, cheese, dahi, yoghurt, buttermilk, chocolate, ice cream, cream, biscuit , shrikhand, paneer, gulab jamuns, flavoured milk, basundi and others. Today Amul dairy is No. 1 in Asia and No 2 in the world.
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Segmentation Of Amul: Kids: Amul kool, chocolate, energy drink, Amul milk, Ice cream, Amul Chocozoo Youth: Amul pizza base, Amul tazza, Amul butter, Amul cheese spread, Milk powder,lassi Calorie conscious: Amul lite butter, Skimmed milk powder, Amul pro Health conscious: Nutramul, Amul shakti
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Targeting Of Amul
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