KieuManhDuyGBD17208.doc - ASSIGNMENT 1 FRONT SHEET Qualification BTEC Level 4 HND Diploma in Business Unit number and title Unit 32 Business

KieuManhDuyGBD17208.doc - ASSIGNMENT 1 FRONT SHEET...

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ASSIGNMENT 1 FRONT SHEET Qualification BTEC Level 4 HND Diploma in Business Unit number and title Unit 32: Business Strategy (574) Submission date 04.06.2019 Date received (1 st submission) 04.06.2019 Re-submission date Date received (2 nd submission) Student name Kieu Manh Duy Student ID GBD17208 Class GBD0818 Assessor name Le Xuan Nguyen Student declaration I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is a form of malpractice. Student’s signature: Grading grid P1 P3 M1 M3
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Summative Feedbacks: Resubmission Feedbacks: Grade: Assessor Signature: Date: Internal Verifier’s Comments: Signature & Date:
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Contents Introduction: ......................................................................................................................................................... 4 1. About KFC: ........................................................................................................................................................ 4 2. PEST analysis of KFC: ........................................................................................................................................ 4 3. Porter's Five Forces of KFC: .............................................................................................................................. 5 4. Stakeholder analysis and stakeholder mapping: .............................................................................................. 6 5. Main opportunities and threats that KFC is currently facing: ........................................................................... 7 Conclusion: ........................................................................................................................................................... 8 Reference: ............................................................................................................................................................ 8
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Introduction: KFC's experience and business success for decades has created opportunities for entrepreneurs, business owners and managers to learn valuable strategies and ideas to bring their businesses to success. Here are external analysis includes pest framework, Porter's Five Forces of KFC, carry out a specific stakeholder analysis and devise a stakeholder mapping and the main opportunities and threats that KFC is currently facing. 1. About KFC: KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. KFC is one of the companies with which we cooperate also known as Kentucky Fried Chicken and it is one of the fast-food restaurant chain is very famous. KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. The company was rated # 239 in the Fortune 500 list, with revenues in excess of 11 billion dollars in 2008. KFC's business operations are primarily the dish made from chicken as chicken nuggets, fried chicken, chicken burger, etc. Besides, KFC also offers a variety of dishes and desserts such as ice cream, salad and potato wedges , etc. Mission: To be the leading integrated food services group in the ASEAN region delivering consistent quality products and excellent customer-focused service. Vision: To maximise profitability, improve shareholder value and deliver sustainable growth year after year.
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