Social Media Plan - MKTG 3680.pdf - Leishman 1 Austin Leishman MKTG 3680 Marketing Blog Plan Bucket List – Executive Summary I am very excited about

Social Media Plan - MKTG 3680.pdf - Leishman 1 Austin...

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Leishman 1 Austin Leishman MKTG 3680 Marketing Blog Plan Bucket List Executive Summary I am very excited about this project and the opportunity for me to write about a passion of mine. At a very young age, I developed a love for basketball and basketball culture that I haven t been able to shake, and the National Basketball Association is the embodiment of everything I love about basketball. I didn t grow up in a major metropolitan city that had a home NBA team, and that seemed to only fuel my fire. I ve decided to create a laid-back, non-serious blog that will contain my admittedly inexperienced opinions, takes, and views on modern professional basketball. I will accomplish this by publishing both blog and social media posts on a weekly basis (every Friday until December 6 th ), focusing on topical stories and hotspots of discussion circulating in the NBA blogosphere and social media followings. I ve outlined below a simple market research, as well as a rough outline of a market position map. Because I ve been a fan for so long myself, I feel like I have a pretty good grasp on the demographic that I ll be targeting, and I ve outlined that target demographic below. Included in this Marketing Plan is a non- comprehensive social media audit of Bucket List Basketball s main competitors in the NBA blogosphere, limited to Instagram, Twitter, and YouTube, the platforms most used by the demographic. I ve set reasonable objectives and defined measurable metrics I can use to accomplish those goals. Finally, I ve laid out a marketing strategy that will fulfill my metrics and goals, and at the very bottom of the document is an editorial content planning document. Bucket List is ultimately targeted at fans of professional basketball in the United States who are actively participating in discussions regarding pertinent topics on social media platforms. Generally, this means a younger audience, between 16 and 40 years old, most of them male. Because I lack
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