Email Assignment.pptx - An Example of a successful email...

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An Example of a successful email newsletter is Turf Builder’s “Lawn Care Update”. It has over 1.5 Million subscribers. How is it that a email newsletter based on fertilizer is so successful? There are two main reasons: 1. Personalization 2. Tangential Topics
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Personalization Turf Builder customizes its newsletter by zip code (climate), time or year (seasonal issues), and customer grass type. In fact, it has 335 geo-demographic variations of the newsletter.
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Tangential Topics The Turf Builder newsletter doesn’t just provide information about it’s product. It also discussing other topics that are closely related (i.e. tangential topics). Some of these include: Promotions for other products Reminders of when to use products Short tutorials on lawn care Proper mowing techniques How to conserve water Etc…
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You can think of tangential topics in this way…
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Waterin g Turf Builder Fertiliz er Seasonal Issues Plantin g Tangential Topics 1
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Tangential Topics 2 Family Health Hand Sanitiz er Child Safety Family Vacations
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