2.03 Analyzing Effectiveness.docx - 2.03 Analyzing Effectiveness Advertisement Chart Your favorite electronic device iPhone 7 How does the ad use logos

2.03 Analyzing Effectiveness.docx - 2.03 Analyzing...

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2.03 Analyzing Effectiveness Advertisement Chart How does the ad use logos? Useful product information – useful info How does the ad use pathos? Emotional appeal – typically positive How does the ad use ethos? Establish credibility for product – pro opinion – celeb endorsement Does the ad seem effective to you? Explaining your reasoning. Your favorite electronic device: iPhone 7 The ad tells that this phone has Siri, emails, temperature, photos, texting, tells time, measurements, plays music, facetimes, calls, creates list and notes which is useful information directly given. “Better, faster and more “Powerful” makes a potential customer interested in the product it’s a positive slogan of the product as though it is superior to previous products They use a celebrity, Dwayne Johnson to be in the advertisement, being a world known actor, using him makes fans of his want the product I think the ad was very effective, I would definitely buy the iPhone 7 in general, but the ad made me want to have it, the words they use entice watchers of the product and make it seem as though Dwayne Johnson can’t do without it so you can’t either, it kept my
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