Ch7.pdf - What is an Attitude Broad assessment Endures over time Wide range of attitude objects(Ao ATTITUDES PERSUASION Chapter 7 Why Do We Have

Ch7.pdf - What is an Attitude Broad assessment Endures over...

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1/18/2017 1 ATTITUDES & PERSUASION Chapter 7 What is an Attitude? Broad assessment Endures over time Wide range of attitude objects (Ao) Why Do We Have Attitudes? Functional Theory Utilitarian Value-expressive Ego-defensive Knowledge The ABC Model A ffect B ehavior C ognition
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1/18/2017 2 Standard Learning Cognition Affect Behavior Low-Involvement Learning Affect Behavior Cognition Experiential Learning Behavior Affect Cognition What Learning Process? Buying a new pair of jeans Evaluating a potential significant other Eating at a fast food restaurant Encountering a new culture while travelling
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1/18/2017 3 Different Levels of Attitudes Compliance Identification Internalization The Consistency Principle We strive to maintain uniformity between out thoughts, feelings, and behaviors We eliminate cognitive dissonance by: Eliminating Adding Changing Theories of Attitude Formation Self-Perception Theory Social Judgment Theory Balance Theory Balance Theory - Unbalanced
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1/18/2017 4 Do Attitudes Predict Behavior?
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